Many have been saying we need soundbite sized principles that will appeal to those voters who don't pay much attention.
Here are a few:
Fair taxes.
Equal protection under the law.
True freedom of religion.
Separation of church and State.
The right to privacy.
Clean air and water.
Protection of ecosystems.
Respect for the rights of nations and the rule of law.
Restraint on the coercive powers of government.
Fiscal responsibility.
The voice of the people not the corporations.
The value of community.
Suggestions for more?