Hi there, all-
I was wondering if anyone here could offer any information, good reading, etc regarding the meat and potatoes of conducting polls. I live in California, north of L.A., in a somewhat conservative district, and I know that before crafting questions, and before figuring out area codes and exchanges to call, I need to determine "likely voters" and population distributions for my geographically diverse area.
Could any Kossacks offer advice on how to determine how these things break down using public data, and what sorts of things you need to conduct polls to learn? I'm sure making up useful questions will be challenging as well, but we won't even know who the Dem congressional candidate will be until after Super Tuesday.
If you can offer any advice -- or resources to read -- it would be much appreciated. Thanks in advance.