I just watched the new ads from BC04.
It brought to mind two previous campaigns in my mind: Bush I and Dole.
The basic message is vote for me because I'm not John Kerry. He is not running on his record. Of course, he uses the requisite boogey Dem's like Ted Kennedy and Hillary Clinton.
I have to wonder if those polls aren't worse for Bush than they are showing.
And yes, Kerry needs to define himself which I believe he is starting to do with his new ads.