Hello All,
Given that in today's fast-moving on-the-go info-saturated environment some people don't have room in their heads for Kerry's more 'nuanced' style, I thought I'd see what we could do taking it the other way. I figured we need to target that important demographic: dumb people.
So what's the least nuanced meme we could put out? Yes, it's time for contrasting word-pairings!
Here's the top few I came up with this morning in the bath:
K: Competent B: Incompentent
K: Pragmatic B: Ideological
K: Comitted B: Disengaged
K: Unifying B: Dividing
K: Trustworthy B: Dishonest
K: Visionary B: Lost / All out of ideas
K: Open B: Secretive
K: There for you B: On Vacation / AWOL
So, I figured, work out which contrasted word-pairs poll best, work up a few messages or examples around those pairs, and then hammer hammer hammer them home. Isn't that how it's done?