I'm a bit perplexed by the Bush/Cheney campaign's newest ad. It's entitled "Kerry's Coalition of the Wild-eyed"
Watch it here.
My first problem is that the ad comparing Bush to Hitler was an entry in the MoveOn.org commercial contest. It was not even close to being a winner, and associating it with the direction of the group is somewhat misleading.
Besides that, I feel like the ad is overall just ineffective. I guess my confusion is two-fold:
1) I find it hard to believe that an attack ad that attacks the opponent's attacks is really going to be effective.
2) Are the images of angry liberals really a turn-off to voters? Obviously, I'm biased, but I see people with passion there, not blind rage. I'm inclined to believe that the ad will make uninformed folks understand that everything isn't rosy, and that there's plenty of reason to get mad at this administration.