u of w advertising project showed that several small markets in ohio ( lima and a second one )were being ignored by kerry . in a state as tight as ohio , can any market be ignored ? it also revealed that the sioux falls, sd market , which extends into two battleground states , MN and Iowa , and which is senator daschle's largest media market also is being ignored by the kerry campaign . sioux falls would be a cheap market to add to kerry's effort and it sure wouldn't hurt senator daschle's tough re-election fight .