A simple ad that hits four themes at once: Iraq, terrorism, Swift Boat lies, strong on defense.
Just a head shot of them speaking the words, no cheesy music or graphics.
"I'm General Joseph Hoar, United States Marine Corps, former Commander-in-Chief of Central Command, and I'm supporting John Kerry."
"I'm Lieutenant General Daniel Christman, United States Army, United States Army, former superintendent at West Point, and I'm supporting John Kerry."
"I'm General John M. Shalikashvili, United States Army, former Chairman of the Joint Chiefs, and I'm supporting John Kerry."
And so on, down the list.
Whaddya think?