always follow the money.
An article in today's British Observer gives reason for hope.
The chief executive of BT has become the first boss of a British company to admit that climate change is already affecting his company, and that environmental damage could threaten the stability of the world's financial system.
When the boss of one Europe's largest companies says that we need to do something about the environment people who can actually do something about it listen.
He says:
'Since the beginning of the year, the media has been showing us images of Greenland glaciers crashing into the sea, Mount Kilimanjaro devoid of its ice cap and Scotland reeling from floods and gales. All down to natural weather cycles? I think not.
The last 10 years (at least) have felt as though we've been watching a slow motion car crash about to happen. There's an almighty large brick wall the planet is driving straight at and everyone in the front seat has seemed to be fighting for the accelerator, rather than the brake.
'There's no quick fix for climate change. However, we cannot afford to sit around waiting for it to really kick in before we act. By then it will be too late for many vulnerable people around the world...'
and the killer quote;
'...and it could destabilise the world economy.'
If the people who seem to shape our world start getting worried about their profits they'll make the pragmatic business decision to do something about it.
Always follow the money.