"He's the kinda guy you can sit down and have a beer with."
How many damn times have we heard that description of our "drinker in chief"?
Well, it's been about the beer and continues to be about the beer, but apparently in ways different then when they first appeared.
Ride your snowmobile below the fold....
http://www.nydailynews.com/...
The Daily News today has an article "GOP Set to Unlock the Vault. Vote machine even knows your beer", which I guess in intended to send shutters down spines of challengers in tough races.
The answer to all the GOP woes lies in the brand of beer you buy. Yes, that says a world about you, what you like, who you like, tells them how to manipulate YOU (bwa ha) into chosing them as THE party to vote for.
Unwavering GOP operatives believe that in most close House and Senate races they could have the edge on Election Day because of their not-so-secret weapon - the party's vaunted "voter vault" database of information on rank-and-file Republicans.
Party officials described the voter vault as a marketing tool that identifies even prospective GOP voters, based on their values, consumer interests and hobbies, even where they pray and their personal finances.
"If you live on a certain street and subscribe to certain magazines, we can target you with mailings and have a shot at getting your vote even if you don't think of yourself as a Republican," a senior GOP official said. "We create a stake in the election for someone who may have been neutral."
Dude, what did you say?
In a recent example of using the vault to penetrate Democratic ranks, the GOP micro-targeted Michigan snowmobilers facing government limits on where they could ride. The GOP let them know it was with the snowmobilers.
And if you're not shivering yet.
WASHINGTON - Even though the trend is ominous, don't write off the Republicans just yet.
They dedicate an article to this? What a waste of space. Desperate, frightened Republicans.