UPDATE BELOW FOLD.
Having been in advertising and marketing for about 25 years (jeez, I'm getting old), I spend most of my workdays focusing on what audiences need to see or hear in order to drive them to take a desired action.
It's simple stuff, really, but the key is to understand what the audience is thinking and what they need from any given product or service.
Most Americans supported the war in Iraq at the outset. But they've been lied to so many times that they now don't believe anything the administration says on Iraq. And Republicans are about to pay the price at the polls.
So I say give voice to those gut feelings and kick Republicans when they are down. Here is a simple ad that could be produced relatively quickly and cheaply for air on radio and/or TV:
(more)
Update [2006-11-2 12:1:48 by Bob Johnson]:
Updated to include suggestions from below and shortened in the interest of time. Note that the focus remains on the #1 issue in voters' minds: Iraq. And keep in mind that our target here is those who may have voted for Bush in `04 and who originally supported the war.
As far as look, I like the intimacy of fairly close up shots staged against a simple, draped background, well-lit, not people at work or out in the world. Let the feelings come through in the faces and the words. The script has been updtaed to include suggestions. There are no restrictions on use or even crediting. I don't care. Just use it.
UPDATE 2: lightnessofbeing has put the words to photographs. You can see the work in slideshow format here. These are excellent -- moving and beautiful. Please take a look.
[PEOPLE OF DIFFERENT AGES, ETHNICITIES SAYING EACH OF THESE LINES]
I believed them when then they told me Saddam had weapons of mass destruction.
I believed them when they told me Iraqi oil would pay for the war.
I believed them when they told me "mission accomplished" three years ago.
... that the insurgents were in their "last throes."
... that "we turned the corner"... over and over and over.
... that we would be bringing troops home in Spring, then in Fall, then in 12 to 18 months, and now, three months later, still stuck at 12 to 18 months.
I believed all of this, but when none of it turned out to be true, I quit believing.
ELDERLY WOMAN: I believe we need a change.
SCREEN (WHITE OVER BLACK)]: Vote Democratic. It's time for the truth.
[STANDARD DISCLAIMER]