Fair Wisconsin debuts a groundbreaking new ad today. Wisconsin's campaign to defeat the proposed civil unions and marriage ban is going on TV to tell the story of a real gay family from here in our state.
It really is a touching story and you can find out more and watch the ad here.
This makes Fair Wisconsin the first campaign to ever tell the story of a real gay family in a sustained ad campaign. The ad is up statewide starting today.
Fair Wisconsin's done a great job thus far framing this debate and educating voters about the far-reaching consequences the ban could have for all unmarried couples, gay or straight.
But this ad marks an unprecedented moment - a moment where Fair Wisconsin can engage people on an emotional level and talk about the consequences of the ban in personal terms.
It's bold, it's courageous, and personally, I couldn't be prouder of my home state for mounting this sort of effort to defeat the civil unions and marriage ban.
Not only is this ad going to show voters a real family this ban would hurt, but it will also electrify the already active volunteer base and bring in more supporters to help the efforts.
Fair Wisconsin's also compiled more stories of gay families from across the state and you can see those here.
Watch the ad, find out more, and stay tuned. Wisconsin's doing what no other state has.