Bidding starts at, oh, $10 Million.
Check out the latest high-priced/priceless news from the leader in our very narrow field of green-oriented blogs. Snaps to www.treehugger.com which was just purchased by The Discovery Channel's new "Planet Green" initiative for Ten Million Dollars. According to The New York Post:
The deal, expected to be announced today, marks the first acquisition for Discovery under new CEO David Zaslav and aims to build on the cultural movement toward environmentally friendly personal and business practices.
Not unlike the combination of Petfinder.com and Animal Planet, Treehugger.com, which was founded in 2004 and attracts 1.4 million unique monthly visitors, will serve as a digital compliment to Planet Green.
Cultural movement towards Green? A green website with value? As Bob Dylan sings, "Times they are a-changin". If they change in this direction where monetary value is assigned to the netroots, and most notably green thinking, perhaps it's a leading indicator for a better world.
Behold, yesterday's press release:
SILVER SPRING, Md. - Discovery Communications, the number-one nonfiction media company, today announced the acquisition of the leading eco-lifestyle website, TreeHugger.com. The interactive site becomes part of Discovery's global multiplatform initiative Planet Green, which includes the first 24/7 eco-lifestyle TV network launching in 50 million homes in early 2008.
The deal brings TreeHugger.com's rich mix of news, blogs and advice to Planet Green and furthers Discovery's previously announced goal of developing original programming related to the environment, sustainable development, conservation and organic living. In acquiring TreeHugger.com, Discovery is pursuing its multiplatform strategy of being the leading content provider across nonfiction genres around the world. The transaction will not have a material impact on earnings in year one.
"TreeHugger.com is a strategic complement to our digital media portfolio, aligning perfectly with Discovery's corporate values and the Planet Green initiative," said Bruce Campbell, President, Digital Media, Emerging Networks and Business Development at Discovery Communications. "Bringing TreeHugger.com into the Discovery family gives it the resources to continue doing what it does best: bringing green living to the masses."