Here's your opening, courtesy of nearly half of those polled by Pew last week:
[N]early four in 10 said they've been hearing too little about McCain — about four times the number who said so about Obama. About half of Republicans, four in 10 independents and even a quarter of Democrats said they've not heard enough about the GOP candidate.
Ball, meet court.
If you deconstruct that little poll result, what you get is a public that wants to know more about Senator McCain. The question is: Who fills in the blanks first? The possible answers are the media, Senator McCain or Senator Obama. I'm voting for the last. This is when the oppo needs to get out, one significant piece every day. I actually think the campaign is off to a good start on this, given this attack from yesterday.
We need more, much more of this, and on a sustained basis. After all, the American public is clamoring for it -- Pew's data says so. How much does the public know about the things we now take for granted here: McCain's wealth; his lack of Senate attendance; his nearly nonexistent "leadership" on energy, the economy, foreign affairs; his willingness to violate his own signature achievement, campaign finance reform; I could go on, but you know the drill.
McCain, it seems to me, has opened himself up to attack by his puerile ad stunts. The difference is that Obama, attacking back, has substance to use against the white-haired guy. And, as it turns out, Americans would like to know more about Mr. McCain. It's time for the Obama campaign to oblige.