Even though it's fallen out of the forefront of the public mind behind the war in Iraq, hurricanes, and Republican hypocrisy it still is a huge issue on a global scale and one that will define generations to come however I cannot buy into Al Gore's the world is coming to an end hype.
Whether you believe that we caused global warming or work for a company that pays you to deny that humans caused and are continuing to cause global warming very few people will deny that the earth is warming, it is having an incalculable effect on everything from the tides, to the direct and indirect effect on numerous species of animals.
The biggest proponent of the march to stop global warming is man by the name of Al Gore who being a son of a U.S. Senator and a D.C. Native went into politics and became Vice President under Bill Clinton. In my opinion his heart is in the right place however he is going about it all wrong.
In my opinion Al Gore's significant steps to educate the public and pressure lawmakers into taking action against global warming have been tainted by his attempts to use fear as a wedge to supplment reason in getting people to act. Attempting to use fear will send two messages, one, that you do not have the answers and cannot actually convince people that you are right, second, that you in it for the air time and the publicity. The latter has seriously hurt Al Gore's credibility as one who can unite politicians and plebians alike. Those who would be financially hurt personally or work for companies that would be financially hurt (i.e. power plants, heavy industry) are of course a harder sell however for those who are not sure one way or the other having a guy who's screaming that it's the end of the world isn't helping at all.
I am not without positive ideas though. Continue the education on the issues since that part has been more or less effective however instead of harping on the gloom and doom educate the upside to taking steps that reduce global warming, such as the fact that having your home be energy efficent both reduces global warming and has financial benefits. Many groups are already doing this type of education campaign however it is still disheartening that the unofficial spokesman for the industry still continues on his fear based campaign.