Obama has done it again. His campaign is taking on a highly desirable audience in a new and innovative way. While in-game advertising is nothing new, the technology to target and reach people on specific dates and in specific states is new.
The ads are only running on nine games on the xBox 360, but they hit the highly desirable 18-34 demographic.
Obama, embracing new technology.
http://www.technewsworld.com/...
The ads are running in 10 states: Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada and Wisconsin. Although these states (with the exception of Wisconsin) were won by President George W. Bush in the 2004 election, many have become battleground states in this election cycle, where Obama and Republican nominee John McCain have been fighting tooth and nail for each vote.
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The ads were sold through Massive, a Microsoft (Nasdaq: MSFT) owned in-game ad firm. Massive, according to Rockwood, also reached out to the McCain campaign to sell ads, but the Republican candidate passed.
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"This Barack Obama ad is going to be very effective, because it is an unusual ad in a new and unusual marketing channel -- in-game ads -- so it is bound to get a lot of attention in the target group. Plus, because of this, it is also bound to get a lot of press coverage and indirect PR for the Obama campaign," he pointed out.
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