Advertising Age has just announced that John McCain has, somewhat surprisingly, decided not to leave the Olympics to Barack Obama.
McCain's campaign has agreed to a $6 million advertising package, trumping Obama's $5 million ad buy.
The Ad Age article is here.
The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama's campaign had previously announced.
Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots.
If this election was a game of Texas Hold 'Em, McCain would be regarded as "all in."
Personally, I wouldn't be surprised if Obama upped the ante even further...