Well, it looks like Google has joined the Vast Left Wing Liberal Media Conspiracy of Bloggers that the McCain campaign talks about.
Just Google, "John McCain Lies", and "Barack Obama Lies". The difference is stunning.
"Barack Obama Lies" yields results like: Obama skewers McCain as White House truth scrapped
"John McCain Lies" yields results like: McCain Lies His Head Off
Yesterday, I wrote that John McCain traded a few days of not having to talk about anything substantive with fluff by making outrageous statements -- outright lies. I believe that the tone and tenor of the media has permanently shifted against him.
Indeed, when you google "John McCain Lies", the first page has zingers like this:
Bob Cesca: The Lies Of John McCain And Mike Huckabee
John McCain’s Long Career Of Sleazy Lies, Semi-Affairs & Total Corruption.
McCain Lies His Head Off
McCain Denies His Own Straight Talk
Contrast this with Google results for "Barack Obama Lies":
Obama skewers McCain as White House truce scrapped
Obama says McCain uses 'lies, phony outrage'
Blizzard of Lies [Pro-Obama article about McCain's lies]
Media Matters - Myths and falsehoods about Barack Obama
Almost every link on "John McCain Lies" points to how he is a liar or a scumbag (in fact, each of the first 10 hits). In contrast, 75% of the links on "Barack Obama Lies" point to John McCain's lies, debunking lies about Obama, or fighting smears.
That's a huge difference.
The underlying fundaments of this game have shifted, and McCain will now have to defend his honor -- in the face of overwhelming video evidence to the contrary.
First, it's the news. Then, the late night shows. As it progresses, word association and the subconscious will set: MCCAIN = LIAR.
Our job? We need to keep the pressure on the news to continue to report John McCain's lies. We need to keep using the word, LIE, and be consistent about it.
I don't want to hear mistatements, falsehoots, doubletalk or any other words. Lie. BLATANT lie. EGREGIOUS lie. SLIMY lie. DISHONORABLE lie. Any adjective used to describe John McCain should contain the word, LIE.
At the coffee room, "What do you think about John McCain?" needs to be answered with, "He's a liar. And he doesn't have a clue about what to do with the economy. Why would anyone vote for him?"
YES, this will take time. It's not going to happen overnight. We must be patient and tenacious. We can't let negativity get the best of us.
THIS is a fight that the netroots can win. Everything is in place.