Last Sunday, October 25, I had the pleasure of attending the California One Care launch/sneak preview of their celebrity advertising campaign at the Professional Musicians Local 47 in Hollywood.
California One Care is the focal organization for the Single Payer movement in California. Their plan is as ambitious as it is well planned and will be as visible as it will be instrumental in bringing about to the whole country the ONLY Public Option framework that makes sense.
The main attractions included the outrageous Paula Poundstone and the outstanding California Senator Mark Leno, author of the centerpiece of this 3 year plan Senate Bill 810 (SB 810).
But perhaps THE main attraction was the 32 30 second spots featuring Hollywood celebrities such as Lily Tomlin, Elliott Gould, Ed Begley Jr., Valerie Harper, Ken Howard, Connie Stevens, Laraine Newman, Susan Savage and many more.
The spots which will air starting in February 2010 after SB 810 is passed in Sacramento were produced by the indefatigable Don Schroeder who is the liaison between California One Care and Hollywood. He also presented the 3 year plan to make California be the first state to adopt Single Payer.
Enjoy one of the spots featuring lily Tomlin;
We got to see the other 31. The idea is to produce 365 to show a different one each day of the year.
Here is Don explaining the 3 year plan to the audience;
To get an idea of the overall plan and the support it already has check out this video (featured on the California One Care website) also produced by Don Schroeder, among many it also features Senator Mark Leno;
Here is the flyer inviting people to the event;
And here is Shockwave with the California Single Payer Movement leader, Senator Mark Leno;
And do not forget the next Single Payer Happy Hourdemonstration this Friday October 30 at 5PM on Topanga and Califa near the HQ for Blue Cross, Blue Shield, Health Net, Wellpoint, Anthemn and others.