He announced it via his Twitter feed: http://twitter.com/...
I admit that I was not previously a follower of the good mayor's feed, although I will add myself to the ranks now, if only to see how his campaign uses this tool outside of constant fundraising adverts. So far we've got some @thanks and they've raised $15,000. Not bad!
I wonder how he'll do. Here in Los Angeles he's most recognizable as the smugly defiant man who was trying to shove same-sex marraige down the throats of minority voters in the Yes on 8 campaign ads. With a bevy of retired CEOs running on the Republican side and a popular yet inneffective social liberal in office, I wonder if he'll be our strongest candidate or if Villaraigosa is the better call. Or perhaps someone who isn't the mayor of a major California city, maybe?
Gavin Newsom's Twitter Feed