I'm sort of a twitter lurker these days. Mostly because of my self-consciousness and self-loathing. Why would anyone care what I'm up to? Besides, seeing it on the computer screen is kind of depressing. "Sitting in my office", "Guzzling down coffee", "Watching terrible reality television", "Going to bed at 10PM" and so on.
Well, for some reason I must have started following Starbucks on Twitter awhile back. Starbucks twitter feeds mainly consist of touting favorable taste tests done by newspapers across the country. It's kind of sad that they have to still try and make the case for their coffee. They're the largest coffee chain on the planet. Start acting like it!
Today I was looking at my Twitter feed and there was a Tweet from Mr. Starbucks. "You may have heard, we're now the official coffee on "Morning Joe" ... hear Howard talk about it here.."
Nice move Starbucks. You have absolutely no clue what the hell you are doing. Have you ever watched Morning Joe? It's gotta be the worst show on television. I would have rather watched Imus than Morning Joe. And that's saying something. Here at DailyKos we are treated to almost monthly clips of Joe Scarborough and whatever idiots are blathering on the show saying the stupidest and sometimes most offensive things on early morning television. They obviously have no clue that this show probably offends the sensibilities of anyone with half a brain. Yet, here Starbucks is, touting the fact that they now make "Mornin' Joe" possible for all the lucky television viewers out there.
My other problem is that the tweet is so presumptuous. "You may have heard". No I didn't! Morning Joe Sucks! Nobody watches it.
Here's my point, if I have one at all, why is Starbucks choosing to sponsor a show that is sometimes offensive, most of the time stupid, with a host who chooses unpopular positions on issues and is out of step with a great majority of Americans. Starbucks can sponsor just about any show on television they want to. Why wouldn't they sponsor a great show and further, why are they acting like it's some sort of an accomplishment. As if all other beverage companies where vying to brew, carbonate or freshly squeeze "Morning Joe" everyday.
There's no point to this diary except to say Starbucks has no clue, should start acting like they are the largest coffee company on the planet, and I'm about to unfollow them on Twitter.
On a side note, I still go there almost everyday, but now my coffee tastes a little less richer knowing a portion of my $2.03 goes to help brew "Morning Joe". I wish someone could draw a cartoon of "Morning Joe" being brewed. Gross.