'Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100' Google may have just opened the national TV ad market to EVERYONE.
The results are impressive. You could get a television spot for as little as $100. Slate created its own commercial, largely cut from archival footage, and paid about $1,300. On late night television, that bought an audience of 1.3 million spread across 54 appearances – multiple times on overnight reruns of the Glenn Beck show — over four different cable networks.
Here's the video.
It goes through all the basic steps and shows proof it actually aired on FOX News when it said it would
And here is a separate video from Google explaining Google TV ads:
Of the 1.3 million, over a thousand went to the specially created web site mentioned at the end of the commercial, for a response of about 0.08 percent. That may seem anemic, but remember that was the number of people watching a less than compelling ad and then going to a web site and it was for overnight viewing (which probably includes a large number of people who have fallen asleep in front of the TV).
Gee, i keep wondering if we had had this service sooner, those public option ads would have been easier to run. And kossacks are surely better at coming up with ad concepts than the DNC and DSCC who continually run flat and tonedeaf ads.
more information here: http://industry.bnet.com/...
For those that may have seen this, this is a repost, (because i foolishly posted it originally at night when no one would see it.) But I think it's important for people to know about their options.