Don't be evil?
Hm.
Except when it gets in the way of profit.
Indeed:
Google and Verizon, two leading players in Internet service and content, are nearing an agreement that could allow Verizon to speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege.
Such an agreement could overthrow a once-sacred tenet of Internet policy known as net neutrality, in which no form of content is favored over another. In its place, consumers could soon see a new, tiered system, which, like cable television, imposes higher costs for premium levels of service.
I think TPM puts it best:
Bye Bye Net Neutrality?
So, for those of you who like watching snappy videos of YouTube, well, you're in luck.
But for the smaller content providers, and, say, video upstarts trying to challenge YouTube (or any other "premium" content that has paid for faster service), or for political sites like this one, well, you'll be relegated to the backwaters of delivery.
(Unless of course you want to pay through the nose to Verizon/Comcast/etc.)