UPDATE --- Thanks for the comments.
Plouffe on NPR this AM articulated a message with which we should all consider adding at the end of our already substantive political / issue argument(s).
"The alternative is scary."
So how about..."Look we weren't able to get everything we wanted on every issue...we did the best we could in the political environment in which we exist. But let us not forget...THE ALTERNATIVE IS SCARY."
Sorry for short diary, but I thought everyone should let this idea stew in their brains for a minute before they lob whatever grenade (pro or con). This message gets us to hold both houses in an off year election which by anyone's definition in modern politics is a HUGE WIN.
My proposal is merely that we consider adding this type of snippet as a PS to any other argument to media, undecideds, etc. We get to make our argument, AND reinforce a (growing?) perception amongst voters.