Look you want to win? This may hurt some feelings but here should be the strategy.
You want three positioning words? Here you go
Banks vs you!
Insurers vs you!
Crony Capitalism vs you (Ok so its four)
Our position papers would be around the following themes
On Foreign Policy in the Middle East we contrast Reagans foreign policy vs Obama
http://www.haaretz.com/...
On the war on terror we say
We have killed via drones more terrorists than Bush imprisoned in Guantanamo
On taxes we say
Under President Obama we have had the lightest tax load imposed on our economy in sixty years
On bipartisanship we say
The Republicans decided to worsen the economy so they could blame the Democrats (Cite Rush Limbaugh and the Senator Shleby from Alabama's blanket hold)
On Solyndra we say
President Bush claimed the Iraq war would cost us 50 Billion instead it will cost us $3 Trillion the difference being approximately 8000 Solyndra's or about 10 for every single day of President Bush's presidency including Saturdays and Sundays
On health care we point to Gingrichs comment first supporting it and then declaring it to be comparable to what the Nazis and Stalin did
on Gingrich we say (yes he will be the nominee)
Talk to those Republicans who have actually worked with him (!) Lets see what our Republican colleagues have to say!
Just for starters...