I thought James Lipton nailed it when he characterized Romney as "that boss" who told bad jokes and made you uneasy. He's definitely emblematic of the CEO who shares none of the business risk and lines his own pockets with outrageous compensation and restricted stock (whether the business thrives or fails).
The ad would begin with a montage of Romney's CEO moments. Corporations are people; I like firing people; 47%; big bird; binders of women; the Ohio miners; his "maybe" arrogance about releasing his taxes etc.
Voiceover. Mitt Romney believes he should get your vote, but America needs a president not a boss. Romney's bottom line has and always will be profit. He's asking us for the same Blind Trust that he once called an old ruse.
He wants to tell women what they can and can't do with their bodies but he can't ensure they'll be given equal pay for equal work. He wants employers to tell employees how to vote and doesn't mind when workers lose a day of pay to make a good background for a campaign stop. He promised to give the 1% more tax cuts and influence while his party works to suppress the votes of the 47% he dismissed.
Mitt Romney's America is a gated community on a hill where only money, not hard work and sweat, makes money. It is an old America that sees enemies where none exist and conspiracies behind every fact.
America does not need a boss, we have a president and we're keeping him.