By now, the opening ceremonies have started. But if you are in the US, there is no way to watch them legally. NBC in their infinite wisdom and despite advertising 100% live online coverage have decided to exempt the most popular part of the Olympics from this promise. Indeed the popularity was likely the reason behind the decision. NBC has decided to only broadcast the opening ceremonies on tape delay so that that finish airing after most people have gone to bed. Now I was only mildly interested in the opening ceremonies, I only discovered this on trying to help household members get the online stream, but I still consider this an epic fail demonstrating where exactly corporations prioritize the wants of their customers.