I was watching the Eagles vs Jets game in my local bar. There were a bunch of people talking about the Travesty in Tampa that was the Republican Convention. It's a pretty progressive clientele, so the only republican left shortly before the game.
But that discussion didn't seem to have much to do with the football game. I figured I would nurse a beer or two and leave at halftime. Which I did.
However, near the start of the game, there was an ad that had me out of my seat. I couldn't hear the commentary because the bar has 10 TVs and keeps most on mute, but I got the message. Later, I tracked it down on my phone.
You can view the "official" version of the ad below the curly something:
I'm not sure, but I remember seeing most of these clips, so it might have been a full 60 second PSA.
Regardless, this is brilliant.
No one can argue with the message. No one can argue with the messengers. No one can argue with the propriety of making a PSA like this.
Unless you are a Republican?
I gather that Joe Biden has been working on this ad for some time. It isn't just a reaction to the thugs on the other side. Nonetheless, the political message is clear.
If you're a "real" man, you would never allow thugs and bullies and assholes to hurt good people (i.e., women) just because they can. Man up.
It's strong. It's honest. It makes it simple.
I loved it.