The intractable problem facing the Republican Party's supposed new "rebranding" effort is that the dead-enders of the Republican Party want nothing to do with "rebranding" anything. And the crabbier they get about it, the more they're going to screw up the "rebranding," typically by insulting or all-out mocking the groups the Republican Party swears it's going to start treating better.
Famously incompetent war pundit Bill Kristol says that the Republican Party's new attempt to be more reasonable, or as Kristol calls it, "fashionable," is dumb and stuff because young people don't know anything anyway.
“This kind of pathetic attempt to say, ‘Oh, my God! Young people especially are liberal so let’s just rush to cater to them,’ as if they’re going to respect you if you just embrace the views of some 26-year-old who doesn’t know anything honestly.”
I have absolute confidence that walking ideological corpse Bill Kristol knows just as much about young people as he does about the proper planning and execution of the wars he so bravely suggests those young people go off and fight, so I heartily suggest the Republican Party listen to him on this. No, go for it, we'll all just wait over here.