is TOILET PAPER. And that means logging.
Georgia Pacific is gigantic. It purchases wood pulp products from a whole lot of contracting companies as well. Every time you (eh-hemm) wipe your ass you are giving a few cents to the Koch brothers.
When I was in college taking environmental resource management classes, the head of the American Forest and Paper Association (AF&PA) came to campus to give a talk at the university's forestry school. At the time, faculty there were working out the "Sustainable Forestry Initiative" and basically writing legislation at both the state and federal level. The AF&PA chair was there to present that organization's idea of "Sustainable Forestry:" visual barriers. That was their premier solution: leaving a buffer of enough trees to hide clear-cut operations from roadway visability so the public would not get upset about it. Now that is real respect: really respecting the intelligence of both the public and the forester employees who many times, keep their jobs and do what they're told but are stunned by the incompetence and unscientific, often unethical decision-making of their "environmental resource managers."
Making the transition to 100% post-consumer-waste recycled paper products for things like toilet paper - TOILET PAPER for pete's sake - is challenging but it is worth saving untapped forest resources and roadless areas. Let's all talk about that (and DO it -- we need to enable each other and the market to DO it).
Otherwise, we're screwed by lack of caring. Oh, we care very deeply in a general way. But the details are - what, too unknown? We know what's going on and what to do about it. Why else do you think 70,000 acres of the Tongass National Forest is being made a victim and hostage of the National Defense Authorization Act? Toilet paper.