Faced with mounting pressure from monitors catching Quicken Loans spots airing during Rush Limbaugh on isolated local stations against their wishes and posting those incidents in the Stop Rush database, Quicken Loans has forced Rush Limbaugh's syndicator Premiere Radio Networks to issue the following statement which was posted on their Facebook page:
Statement on Quicken Loans’ Advertising with Premiere Networks
Nearly two years ago, Quicken Loans reached out to Premiere Networks and directed us to remove all advertisements appearing within Rush Limbaugh’s radio program. We immediately honored this request and pulled their advertisements.
We have since found that in a few cases local radio stations across the country have aired Quicken Loans’ ads during The Rush Limbaugh Show. This was done in error and at no fault of Quicken Loans. We are actively working with the local stations to ensure that these mistakes are not repeated.
In addition, we have investigated online reports that Quicken Loans ads have run during Limbaugh’s program, and it is clear that not every report is accurate. One such audio recording, claiming to have originated from WHCU-AM in Ithaca, New York, is clearly manipulated. We have confirmed with the station manager that an ad for Quicken Loans did not air on the station, despite the claims of the doctored audio file.
We highly value our partners and work diligently to honor their requests. In the case of Quicken Loans, we fell short, take complete responsibility for this error, and are taking measures to ensure these mistakes do not happen again.
This is an update to two recent reports,
about Quicken Loan spots continuing to run during Rush Limbaugh and
of Quicken Loans' initial negative reaction to the evidence presented.
The Boycott Rush Limbaugh sponsors Facebook page