I've already offered my unsolicited two cents on Pryor's "I'm Bible-ier than you" ad, and will readily concede that someone with that last name probably knows a bit more about Arkansas voters than I.
Still, if I were making political ads (and I've been known to cook up a few), I'd have barely mentioned the "my faith's bigger than yours" claim and gone to the larger point: By their fruits you shall know them.
Something like this.
As always, a direct link to the video is provided.