This may fall in
the realm of the obvious because, of course Spanish-language media finds Donald Trump and everything he stands for disgusting. But it's worth noting what it means in the 2016 election for The Donald to have the mostly widely watched Latino TV news personality, Jorge Ramos,
forcibly removed from his press conference yesterday (even if he was eventually let back in). Ramos has been seeking an interview with Trump
for months and at a Tuesday press conference he dared to press The Donald for details about his immigration plan. Why?
“This is personal, and that’s the big difference between Spanish-language and mainstream media, because he’s talking about our parents, our friends, our kids and our babies,” Mr. Ramos said in a telephone interview.
Mr. Ramos, who has been called the Walter Cronkite of Latino America for the tremendous influence he holds with Hispanic viewers, said that he could not recall Spanish-language news media covering a story as aggressively as it has Mr. Trump’s candidacy. [...]
About 58 percent of all mentions of Mr. Trump in mainstream news media — broadcast, cable, radio and online outlets — in the past month have focused on immigration, while on Spanish-language news programs, the proportion is almost 80 percent, according to an analysis by Two.42.Solutions, a nonpartisan media analytics company. The Spanish-language news media has also been more critical in its coverage of Mr. Trump’s positions on the issue, with nearly all of it negative in tone.
Nearly every one of those mentions is a point against Trump, in particular, and the GOP more generally. Reporter
Ashley Parker notes that 69 percent of the Trump mentions on Spanish-language media were negative, while only 58 percent in English-language news media were. Of course, it kind of doesn't matter whether the coverage was tonally negative—just give Trump air time and he can dig his own grave.
Anyway, count us in on the negativity. Frankly, it's hard to imagine that Spanish-language media has found any space at all to say something neutral about Trump, let alone 31 percent of it.
But if you think Trump is getting wall-to-wall coverage in mainstream media, it ain't nothing compared to what he's getting in Spanish-language media. And as we noted before, Ramos alone garners two million nightly viewers. Too bad the GOP will likely need to sway about 47 percent of Latino voters to retake the White House.