Most people here are familiar with Michael Bay’s anti-Hillary film ‘Thirteen Hours’, in theaters now. It’s one of the most blatant paid political hatchet jobs in film history, and may actually be unique as a film designed and produced to smear a specific political figure, by the opposing political party, at the concurrent time in history instead of years afterward. ‘Thirteen Hours’ is playing in thousands of theaters, and has had a massive advertising push in print, billboards, radio and television commercials in prime spots. So…. how is it doing?
After it’s first complete week in theaters, as of today it’s sitting comfortably in 7th place in box office attendence, behind;
#1: The Revenant ($107,700,000 total return so far)
#2: Dirty Grandpa ($4,200,000 opening)
#3: The Boy ($3,900,000 opening)
#4: Ride Along 2 ($49,800,000 — opened same day as Thirteen Hours; Jan. 15)
#5: Star Wars: The Force Awakens ($868,500,000)
#6: The 5th Wave ($3,500,000 opening)
#7: Thirteen Hours ($26,400,000)
www.boxofficemojo.com/...
‘Thirteen Hours’ will have a tough time turning a profit, by studio math it’s $50,000,000 budget will require it to return at least $100,000,000 in earnings, which will be hard to make up in DVD sales, cable and satellite sales, direct view purchases etc. Well, unless more Republican millionaires foot the bill for it, such as Donald Trump renting out a movie theater in Iowa to give free viewings;
variety.com/…
But maybe losing millions of dollars to make a propaganda movie is worth the cost, if it helps buy an election. So far it really doesn’t seem to be achieving it’s goal….