I'd like to coin a new term: "Shitstorming." When some obscure writer takes an innocuous story, works it up into an outrageous pack of incendiary lies and then spreads it to every right wing site in the blogosphere. At that point, every right-winger reads it and is profoundly misinformed and angered, and they go on to pollute the internet with their ignorance and anger.
I'm seeing it happen so much I think there should be a name for it. Shitstorming.
Here's the latest example: Totally false.