And Stephen's got two tonight: John Fetterman, Mayor of Braddock PA, #NN09 speaker, and returning guest might be here in relation to this:
Levi's® has a whole bunch of 'em. From the their blog:
As it takes some radical steps to reverse its decay, Braddock is the muse for Levi’s® new Ready to Work campaign, which will feature the people of Braddock doing real work in their town.
To contribute to the real change in Braddock, the Levi’s® brand is committed to funding the refurbishment of Braddock’s community center, a focal point of the town and their youth-based programming. Additionally, Levi’s® is supporting Braddock’s urban farm which supplies produce to local area residents at reduced costs.
What the people of Braddock are proving is that decay and destruction don’t always mean the end, a point of no return. They can also be a frontier, a place to start anew.
And Adpunch points out:
Shot on location in Braddock, the campaign features a dozen residents of diverse backgrounds dressed in Levi’s Work Wear Collection for fall.
Seems like they didn't open a plant there, though. Although it's not impossible:
The Levi's® Brand and Brooks Brothers Collaborate on an Exclusive Collection of Jeans Made in the USA
SAN FRANCISCO, CA (July 29, 2010) – Today two renowned American apparel icons, the Levi’s® brand and Brooks Brothers, announce the launch of a new collection of jeanswear for men, Levi’s® Jeans, Made in the USA for Brooks Brothers. Available at Brooks Brothers stores nationwide, online at www.brooksbrothers.com and in Brooks Brothers catalogs beginning July 29, the collection is the latest in an ongoing series of special collaborations for both brands and re-affirms a shared commitment to products that are "made in America"...
I like the ads, though.
Richard Clarke will also be back (yes, he's been on TDS too), presumably to talk about his latest book Cyber War: The Next Threat to National Security and What to Do About It. Here's from Publisher's Weekly (Amazon, B&N):
On today's battlefields computers play a major role, controlling targeting systems, relaying critical intelligence information, and managing logistics. And, like their civilian counter-parts, defense computers are susceptible to hacking. In September 2007, Israeli cyber warriors "blinded" Syrian anti-aircraft installations, allowing Israeli planes to bomb a suspected nuclear weapons manufacturing facility (Syrian computers were hacked and reprogrammed to display an empty sky). One of the first known cyber attacks against an independent nation was a Russian DDOS (Deliberate Denial of Service) on Estonia. Since it can rarely be traced directly back to the source, the DDOS has become a common form of attack, with Russia, China, North Korea, the U.S., and virtually every other country in possession of a formidable military having launched low-level DDOS assaults. Analysts across the globe are well aware that any future large-scale conflict will include cyber warfare as part of a combined arms effort. Clarke and Knake argue that today's leaders, though more computer savvy than ever, may still be ignorant of the cyber threats facing their national security.
|