The Boston Globe tells us about the latest campaign ad from Team Obama which uses a 30 second audio segment of Mitt Romney's forty seven percent comment, voiced over a montage of still photos from a diverse group of Americans he is talking about in such a derisive way.
The latest TV ad by President Obama’s reelection campaign does not include a single word from the candidate. There is no narrator. The entire 30-second spot is a replay of Republican nominee Mitt Romney’s remarks at a high-dollar fund-raiser about the roughly 47 percent of American households that do not pay federal income taxes.
The Obama campaign’s calculation is that Romney’s words are so potentially damaging that no further treatment is necessary, according to a campaign spokesman.
Raise Your Voice
“There are 47 percent of the people who will vote for the president no matter what ... who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it,” Romney said while being taped without his knowledge May 17 in Boca Raton, Fla. “... And they will vote for this president no matter what.”
“And so my job is not to worry about those people,” Romney continued. “I’ll never convince them they should take personal responsibility and care for their lives.”
Professor Benjamin Bates, a communications professor at Ohio University, said this is the first time he is aware of a campaign ad, that uses nothing but the opponents words for 30 seconds.
3:31 PM PT: Obama Campaign's New Ad Attacks Romney's 47 Percent Idea 'In His Own Words' says President Obama goes "all in" on Romney's 47% comments.
President Barack Obama's reelection campaign is making sure that every last voter has heard Mitt Romney's 47 percent comments, releasing a new ad on Thursday that contrasts the GOP nominee's controversial words with images of Americans representing "the 47 percent" he spoke of. According to recent polling, the firestorm over Romney's remarks has already hurt his standing in swing states.
The audio for the Obama ad, titled "My Job," is lifted entirely from the video secretly recorded at a private fundraiser in May. The tactic is similar to one the Obama campaign employed when focusing scrutiny on Romney's tax returns: The earlier ad used Romney's rendition of "America the Beautiful" as a soundtrack and has been called the most effective spot of this electoral cycle. ...
The spot will air in New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada and Colorado. The campaign released another ad Thursday in the same battleground states, featuring the president making a two-minute pitch for what he calls a "new economic patriotism."