Many readers will remember Colbert's classic 'Reality has a well-known liberal bias" quote.
Like all the best jesters, Colbert was using truth-through-humor to make a valid point - which is that conservative talking points may dominate the media, but conservatives are frequently and objectively wrong.
The wrongness isn't a matter of partisan opinion - it's a verifiable fact that can be quantified and tested scientifically.
The basis of science is accurate modelling and prediction. If you make a prediction in science and engineering and it turns out to be wrong, you lose authority.
If you make a lot of wrong predictions, you're considered incompetent and potentially dangerous, and it's very likely you'll be out of a job. Mistakes mean that bridges fall down, planes fall out of the sky, and essential services fail. There may be explosions, death, and people getting hurt.
Bizarrely, the pundit business works the opposite way. The more often you're demonstrably wrong, and the more nonsense you spout, the more likely you are to have a prime media spot.
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