Far too many media "professionals" are seduced by the celebrity, wealth and influence of their subjects.
Occasionally, journalists actually fuck their subjects, as was the case with Daryn Kagan or Suzy Wetlaufer, the Harvard Business Review editor who got herself fired for crawling into the sack with Neutron Jack(Welch).
More often, the attraction is platonic and completely one-sided. The smitten party doesn't want to boink the object of their obsession. Rather, they want to BE the object of their obsession. Think Thomas Ripley/Dickie Greenleaf. Or George "T-Bone" Costanza/Dan Cortese. Or Chris Matthews/George W. Bush.
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