Last week I posted this
comment about using Google ads to GOTV. Now that my quarantine period is over I've decided to expand on it as a series of diary entries.
The core
of the theory is that with very little money and effort we can help get out
the online vote by using Google's AdWords service. If 0.25% of Kos'
400,000 readers (1,000 people!) spend $20 we can get 400,000 clicks! if
we focus that on one or two places then it could have a serious effect!
I've already spent $200 on a register-to-vote drive so I've seen this
work. It's not only easy but pretty fun! I'm going to make 4 diary entries:
- Part I: This one, introduction and plan
- Part II: How & Tips to setup an account
- Part III: What not to do
- Part IV: Non-Google online ads, uses for local elections
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