A few weeks ago, Limbaugh was dropped by his long-time Boston-area station, WRKO. “We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO."
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Premiere Networks also indicated that Limbaugh would be back on the airwaves in Boston in the future.
“Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon.”
But turns out that didn't go so well - the most obvious alternative, WMEX, has turned him down too:
The incoming owners of 1510 WMEX-AM said they will pass on Rush Limbaugh and go instead with a new programming lineup meant to bring more humor and local coverage to conservative talk radio in Boston.
It’s a surprise move by a station that radio industry analysts pegged as the presumptive landing spot for Limbaugh’s nationally syndicated show after his distributor, Premiere Networks, and 680 WRKO-AM said last week that it had failed to reach an extension. The conservative icon has been on Boston airwaves since 1991.
“He’s been offered to us four times, and we’ve said no,” said Mary Catherine Remmer, co-owner of Daly XXL Communications, which has been operating WMEX under a lease management agreement since March and plans to close on a purchase from Blackstrap Broadcasting later this summer. She declined to disclose financial terms.
A partnership between Limbaugh and WMEX seemed logical. The station’s conservative bent is a natural fit, and its 50,000-watt signal is as powerful as WRKO’s. Adding a big name like Limbaugh would have been one way for new management to make a splash and possibly boost ratings.
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The decision by Daly XXL, a fledgling media company based in Wilmington, N.C., leaves Limbaugh with few options in the Boston market.
“There really aren’t any good ones now,” said Scott Fybush, editor of Northeast Radio Watch, an industry newsletter. “It’s likely he’ll end up on some smaller signal, like WCAP in Lowell or WATD on the South Shore. That’s probably going to be his best option.”
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