As you may have noticed, we're getting deep into the Presidential primary season. Candidates are working hard and voters are starting to pay close attention and decide which candidate will make the best President.
Many voters have different criteria for what they are looking for in a candidate, but folks find out about and get passionate about their choice. More casual voters aren't as invested, but they look for a candidate who's going to work on the issues important to them, whether it's the economy, the war in Iraq, or something else. They may not make a decision for a while, and are certainly influenced by the horserace coverage, but eventually they'll pick someone they like and trust.
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