As you may have read, big changes are coming to Daily Kos Elections: We're leaving Daily Kos (with the company's blessing) to create a new independent site called The Downballot! Since we expect folks will have plenty of questions, we’ve put together this FAQ, though feel free to fire away in comments if there’s anything we’ve left unanswered.
So what's The Downballot going to be all about?
If you're a fan of Daily Kos Elections, then you already know, because our mission isn't changing one bit! We'll continue to shine a spotlight on the thousands of elections below the presidency, from Senate to city council, as we have for two decades. We'll bring you comprehensive insights through our Morning Digest newsletter every weekday morning, our unique data sets, and our weekly podcast—just as we do right now.
Why now?
In short, the media landscape has grown increasingly difficult, with plummeting ad revenues leading to serious cutbacks, including at Daily Kos. Our goal is to find a sustainable source of revenue that will allow us to keep focusing on these overlooked but critically important elections.
Here’s how: Instead of relying on advertising, The Downballot will be a subscription-based site, and we're asking you, our readers, for your support. Today's technology has opened up a new model for the media, one that gives small outfits like ours the opportunity to thrive by allowing us to depend on loyal readers rather than fickle advertisers.
Read More
